“Nordic creativity is unique and has its own story to tell. The ÖÖ project challenges the conventional view of Nordic design and is a great way to unite the emerging Nordic creative scene in an international hub.” – Kriss Soonik, fashion designer, Estonia
ÖÖ, meaning ‘night’ in Estonian, is a temporary gallery, showroom and concept store showcasing work by young avant-garde creatives from six Nordic countries – Denmark, Estonia, Finland, Iceland, Norway and Sweden. The project launched as part of London Design Festival in September 2010, and will now take place in Stockholm during Global Entrepreneurship Week. ÖÖ features a collaborative community of entrepreneurs in fashion, furniture and
product design, photography, film making, graphics and illustraton, whose work is characterized by dark and surreal aspects of Nordic aesthetics. It provides an alternative view of Scandinavian design as mainly functional, clean, light and minimalistic. The gallery acts as an interactive showroom, offering visitors the opportunity to meet and communicate with the creators behind the pieces. The exhibition in Stockholm is accompanied by an event programme with music performances from Anders af Scherp and short film screenings including an animation in stop-motion by Fork Film.
The aim of ÖÖ is to provide a platform for emerging creative talents from the Nordic region to showcase their work to an international market, and at the same time encourage and support cross-border / cross-field collaboration. In 2011 the project will tour the Nordic capitals, moving on to NYC and Tokyo in 2012.
For further information please contact:
Merilyn Keskula / Project manager / London
Tel: +44 (0) 7979 021393 (UK)
Lotta Grahn / Project co-ordinator / Stockholm
Tel: +46 (0) 705 888 502
Onsdag, 17 november, kl 11-19
Torsdag, 18 november, kl 11-21
Fredag, 19 november, kl 11-21
Lördag, 20 november, kl 11-21