Laurie Rosenwald American, b. 1955

Overview
Laurie Rosenwald
Laurie Rosenwald is an American author, artist, Emmy-nominated animator, and principal of Rosenworld, a design studio. Inspired by artists like Stuart Davis, Patrick Caulfield and Robyn Denny, her work takes typography and graphic design to a painterly level. Enjoys the impossible contrast between an organic medium and plane geometry. “Painting? It’s like trying to build a city out of Vaseline,” she says. She paints with hot, coloured wax. In other words, encaustic.

A New York City native, she graduated from Rhode Island School of Design with a degree in painting. She is a recipient of awards from the Type Directors Club, Art Directors Club, Print Magazine, Communication Arts  and AIGA. She lives in Manhattan.

 

Rosenwald's most recent book, How to Make Mistakes on Purpose, which was the subject of her TEDx Talk and is accompanied by a touring workshop of the same name, gives readers and audiences insight into the beautiful world of creating through intentional acts of randomness - a way of working that helps individuals get unstuck and discover new skill sets. The workshop has been conducted for major businesses and brands like Google, Starbucks, Scholastic, Buzzfeed, and Johnson & Johnson, to name a few.

 

Fast, loose, and fun ultimately sums up Laurie’s one-of-a-kind design style. Additional published books include: All The Wrong People Have Self-Esteem, And to Name But Just a Few: Red Yellow Green and Blue, and New York Notebook. 

 

Laurie’s work has included animation, product design and illustration for companies like The Atlantic, Bloomingdale's, Coca-Cola, Fiorucci, Ikea, JWT, Knopf, Neiman Marcus, Nickelodeon, Ogilvy, Random House, Shiseido, Sony, Sundance Channel, Virgin, The Wall Street Journal, Warner Brothers, and The Whitney Museum.

Her typeface, Loupot, designed in collaboration with Cyrus Highsmith, is published by Occupant Fonts. Her illustrations have appeared in The New Yorker, The New York Times , New York Magazine, The Atlantic, The Wall Street Journal, and Vanity Fair, among many other publications.

Laurie has taught both Graphic Design and Illustration at The School of Visual Arts and Parsons School of Design, as well as Pratt Institute and New York University.

Works